2lmc spool


loveable alpha grumps


No more crazy frog... (well, until after 9pm)


The:

No more crazy frog... (well, until after 9pm)


posted on 2005/09/21 21:19

 

Anyway, the ASA have said they can't broadcast during the daytime.


 

Which could mean less impacts for us. Given that we're hugely overexposed to these by normal commercial standards


ChrisDodo:

It seems they've banned it because it's aimed at children


 

like.... all adverts between 4-5pm


 

and not because it's some devil-related Verisign-evilness subscription scheme


The:

Anyway, back in June, MediaGuardian had this


 

In May alone, it bought 73,716 spots across all TV channels and spent about £8m, just under half of which was spent on ITV. Eighty-seven per cent of the population saw it an average of 26 times, 15% of the spots were topped and tailed in the same break and 66% were in consecutive ad breaks.

 

If you think that is excessive, 10% of the population were exposed to it more than 60 times. We are talking frequency abuse on an unprecedented scale.

 

Which is pretty damn annoying, my current hate is five's Touchan sponsership bumps either side of CSI. I've seen them all. Enough times already.


 

MediaGuardian's coverage of the ban


hitherto:

And for anyone who wants to read the whole Guardian articles, of course, they're login-restricted. If only there were a way around such silliness...


The:

BugMeNot? That's so old


hitherto:

Useful things don't have expiry dates


 

(with the possible exception of some perishable condiments...)


The:

curse you for shooting down my retort before i make it. anyway, point taken, i'll always ask blech before i spool


ChrisDodo:

it's old like Crazy Frog, not old like Cliff



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